Tuesday, April 23, 2024

Elf Labs Combines AI, Branded Characters

Los Angeles-based Elf Labs said this morning that it has launched a new company, which is combining hundreds of trademarked, iconic fairytale characters with "AI-powered production and distribution technology". According to the company, it has acquired 400 copyrights and over 140 trademarks for "Classic and reimagined renditions of Snow White, Little Mermaid, Sleeping Beauty, Peter Pan, Pinocchio" and more, which it acquired by buying the Junior Elf book catalog, which was originally published by Rand McNally. Elf Labs is led by CEO David Phillips.